Website Promotion

Many people have the mistaken notion that all it takes is to put up a great looking website on the world wide web and the riches follow. After six months of watching no visitors or no sales, many of them will blame the web designer and give up on their dream. What is the magic?

You should plan to spend some effort and budget on web promotion. Many successful websites spend many times their cost of developing the website on marketing the website. Marketing is an essential part of your online business strategy.

In addition to traditional marketing techniques such as public relations, advertising, etc. there are a variety of steps you can do at a shoe string budget. Let us look at the critical components that make up this plan...

Studies show time and again that people rarely, ever, buy on the first visit. They have to get comfortable with you. They have to know that you are here to stay. You want to make sure that your potential customer has your name in front of them. Keep in touch with your customers by means of:

Email Marketing

Whether you want to send out regular newsletters to your visitors or provide an automated response to incoming emails, we can set up these effective marketing tools.

• Ezines
• Sending suggestions and tips on how to make life easy for them
• Personal notes

Article Marketing

Become an Expert by Submitting Articles to Other ezines and Magazines

You can build presence and reputation through publishing well researched, content-rich, and helpful articles in others' ezines. You can also get some of your articles published in other relevant websites. In other words, become a "guru" in your field.

Search Engines

How do people on the internet find your web site? Most often, they will use search engines. We can register your site with all the major search engines and optimise your pages so they achieve a high ranking. Read more about Search Engine Optimization

Linking Strategy

One of the most important things you can do to raise your search engine rankings and drive more traffic to your site is to convince other websites to link to yours. It's free, of course, and very easy, but doing it properly does take some time and effort.

Professional Development.

From simple Brochure-ware to Database Driven websites, we provide professional development that makes your website work for you. If you are not entirely sure what kind of development is required to meet your goals, we can assist you in making an informed decision. Many of the above techniques are very important for your promotion campaign. It must to be sustained to see the desired effect. JDA Publishing can accomplish most of these promotional techniques professionally for you.

Contact us today to get your business on the web: