Concept Based Website Design

Website designing is a complex issue. It is the deciding factor of how successful the website would be.

Ideally, website design should focus to optimize the prime objective of the website. But sadly enough, so much of attention is paid to the design elements and content of the website that the concept gets lost along the process. The concept of the website should work to promote the benefits of the products and services of the company. The concept is what connects the visitors on a more emotional level than the elements of web design.

Sometimes, simple website fare much better than complex ones. This is because users identify with them and feel assured that it’s the best.

Here are some ways to determine a concept for your website that would help you achieve the prime objectives of your company and steer ahead your sales processes.

Establish your concept
Determine what you want the website to communicate to the customers and visitors. It could be the key objective of the site or it could illustrate the benefits of your products and services. But there should be one focused aim on which you want the website to build on.
Also, make sure that this aim goes well in sync with the goals of your business. It shouldn’t be the case where your website speaks something and your business something else. Your website should compliment your business.

Brainstorm
Ransack you brains and churn out as many ideas as possible. More the number of ideas, better it will be for you to choose from among them. Write down anything that comes to your mind. Don’t eliminate anything on grounds of not being rational enough. You never know it can combine with something else and transform into a winner. Don’t fret about the details. Instead, focus on drafting out anything and everything that you can possibly think of. Make use of symbols and metaphors. The basic idea is to connect with the users on an emotional level, and not necessarily a literal level.

Narrow the field
After you are done with listing all your ideas and putting them on paper, go through all of them and strike off weaker ones. This will leave you with few of the best ones. Pick these up and work on their details. Make sure to check if they conform to the prime aims and objectives of your business. The message should be communicated very clearly. You could pick up the best one out of the lot and finalize it.

Managing the team
After you have finalized the concept of your website, sit with the design and development team to discuss it out. Work with the web designer, programmer and copyrighter to apply this concept to the site. Or better still outsource the project to an offshore web development company and let them work on your concept.
When you sit down to discuss the topic with your team, do be flexible and consider any new idea that may be suggested, however, also make sure that the concept is not lost trying to cater to all the advices.

By: Maneet Puri

Website Design Articles - http://articles.jdapublishing.com/

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Author's Profile: Maneet Puri

Maneet Puri is the managing director of LeXolution IT Services, a premier provider of website maintenance services and KPO solutions. He has spent a significant part of his life in the website designing services industry shares his experience at his blog www.lexolution.in/blog

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